Smart Solutions

Saturday, September 23, 2006

How to Find Your Niche

by Carol Slinker

OK – picture this – here you are, totally motivated to finally knuckle down and write that article or ebook. You've actually found a few hours to really get something done and then Wham! a brick wall – you're not able to write a single word – about anything! Been there?

You tell yourself, "The time is now! I've been reading everything I can find about article and ebook writing, and can't wait to get started!" You've followed all the gurus' advice to "just do it – NOW" and here you are – at the keyboard – nothing to distract you – and you are staring at the white screen. You tap your fingers on the keys – still staring. Then you realize – hey, what do I write about, anyway? You mind is spinning with all the things you could write about – after all, the gurus have given you great ideas for niche articles and ebooks, but just what is your niche?

What do you write about? "Oh, yeah", you tell yourself, "I remember, I have to have a passion." The gurus say your niche should be about your passion, but how do you figure out what your passion is?

Just like you, I wondered the same thing. Here I am, slaving away 9-5, grabbing a few hours here and there to try to get an online business started. I don't have time to "figure out" what my passion is – I just need to find a niche and go with it. OK, fine. Nevertheless, there you are, still sitting there tapping the keys trying to figure out what to write about.

That's when I started thinking about what I really enjoyed doing. What am I really good at? Is there something I can really do better than anyone else?

Here are the steps that led me to my passion. Try following these steps to release your "inner passion".

Step 1: What did you enjoy doing as a kid? I mean REALLY enjoyed, that you wanted to do all the time, for a long time, before you worried about getting laughed at because of it.

I loved to play teacher with my dog, cat & dolls as my students and I read everything I could get my hands on so I could "learn everything in the world" (I actually remember telling my parents that.) I still remember crying the first day I went to first grade because they wouldn't teach me "everything in the world" on my first day. I am sure I was a delight to my parents. Especially as I had to explain in detail to them each new thing I learned.

Step 2: Now you should be tapping out all sorts of little ditties on the keyboard about what you like to do. Just type them all out, and then type some more until you begin to see a pattern. Don't get off track with old memories, just keep typing about what you like to do. You're trying to find your niche.

For me, I could see that what I really enjoyed was helping people, with information. Yes, I did become a teacher, but that wasn't really as satisfying as I had dreamed it would be, and after several years I went into research, which has been the most satisfying work I could ever imagine. Plain and simple, I just love looking things up and telling people what I found. Now I get paid to do just that.

Step 3: Found your niche, yet? No? Then answer this question. My friends are always asking me how to _______________ (fill in the blank), or I know more about ________________ than most people I know.

Do you plan the best parties? Can you build a skate board ramp in your back yard? Are you the expert on how to balance the pH in the backyard pool? Do you have the greenest thumb in your part of the world? Do you always play bartender at parties because you have all the cool drinks memorized? or DJ because you mix the best songs? Start your article with How to ______.

Remember, we don't invent our passions or our niches, they are there, all the time, waiting for us to find them. Just like gold.
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